Mariposa Tea
Mockup of final product
Mariposa Tea is a brand I made up based on how much I liked butterfly pea tea. I wanted to focus on how pretty it was, while focusing on the healthy benefits of it. Butterfly tea is popular amongst older women on social media because it changes colors from a deep blue to a violet when an acidic is added. Mariposa is “butterfly” in Spanish.
The mood I wanted to go for was illustrative and more simplistic. I wanted to add elegant elements, but I wanted to incorporate the flower illustration on the bag. Since I have experience with not only making labels, but manufacturing products, I decided on the closed seal bag and sticker labels so that way it’s easy to manufacture. The closed seal bag works with loose leaf tea, which is what I wanted to sell, in order to keep it fresh. My main audience was for women ages 35-50.
Since the name was Mariposa, I wanted to add a butterfly. It adds to the illustrative of the bag and the blue is a way to reference butterfly pea tea. The gold parts of the label would be actually gold paper to give it the shine. I added the gold leaves to keep it simple, but also give customers an idea the product will be loose-leaf tea. I didn’t want too much extra on the label to keep the simplicity. I had a different font at first, but felt it made it more chic versus elegant. For the bags themselves, I wanted them to have illustrations of the product based on the main flavor element on the bag with bright colors.
Butterfly Pea Tea Flavor
Peach Flavor