Gummy Lychee Packaging

This was a project I did for my packaging class were we had to redesign packaging with a unique box shape. I didn’t fully want to rebrand the packaging so I made a "gift box” version of their product. Li Hing Mui is a company that mass produces Asian sweets to Asian and Pacific Islander candy shops, but I tried to make the design based on if they opened their own shop.

The original design was suitable for the mass production of the company. The colors and the mascot were the main inspiration for my design since I thought those were the best features. I wanted to remove the label aspect though because I felt it didn’t match with the rest of the packaging. Since we couldn’t use just any box, I chose this one because I really liked the idea of the “yin yang” element being on top and could envision a pattern on the flaps.

My inspiration was based on traditional Chinese elements and colors. I wanted to add more fun elements to not make it feel old so I kept the colors bright and made my updated mascot a fun element. The mascot is wearing a traditional dress from the Qing Dynasty. The colors were not traditional though to be similar to the color of lychee and differentiate from the packaging. The two faces represent the flavors of “lychee” held by the woman and “salt” held by the traditional demon.