Labelin is a company located in Irvine, CA that prints business labels or provides them with premade designs for smaller businesses. I worked as a graphic designer for them and while I was there, the marketing manager wanted to start an ad campaign on Instagram. She requested I make multiple images for different carousel posts that would then be promoted. They wanted to make different ads for different target audiences. The manager wanted the color of the background to reflect the target audience, such as white being generic and pink being for baked goods and supplies. She also asked I used the labels of existing, long-time customers to show loyalty being valued, but also encourage them to promote the company as well.
