Maid Academy Cafe
Maid Academy Cafe is a non-profit anime maid cafe in the Orange County area. Their main values are creativity and diversity, including people in different colors, sizes, and genders. The profits they do receive go back to the cafe for events and into fostering out and caring for cats.
Since I am a member of the maid cafe, I volunteered to help re-brand the logo and provide my services, such as social media management, especially for stories, merchandise creation, and assets for social media and streaming. The “head maid” felt the old logo need a refresher, especially as competition was starting to get more intense.
I wanted to keep the main logo the same with a few minor differences. First thing I wanted was to make the colors far more vibrant. I went with a more pink version, which is more popular for maid cafes to lean towards, and made a version of the older peach color, but more saturated. A vote was placed and the pink won. Next I wanted to add a more fun detail to the logo that added some of our unique features, which for me was that we fostered so many cats. I took the lace and instead added paw prints into the design of the lace, which the head maid loved. I also wanted to clean up the minor details that slightly threw me off, such as the triangle and the A and M of the logo not being rounded and lined up perfectly.
For the text portion, I did give minor varieties of the older logo to see what the head maid would like most. I advised against 3 and 4, since the font was different and it looked more cohesive with the same font for both words. My personal two favorites were 1 and 6, but mentioned I can add certain elements she preferred if one did not catch her eye. After her and the other top members discussing, they preferred 6 with the logo.
The streaming screen for Maid Academy
Starting Soon Morning Screen
Next thing on my “To Do” list was to make Twitch assets so that way they could stream. What the head maid wanted was a vague starry or cloudy sky that fit the color palette of the brand. I decided to add more “quirky” elements such as the cat clouds in the sky, which will old “New Subscriber” and “New Follower” name in it. The idea after was that the Starting Soon and Offline screens were of the sun rising and the night sky or sun setting. These will be animated, but I tried to add flat screens for them so they can stream ASAP.