Cherry Kiss
Logo
During my research, I took notice of what Gen Z, my target audience, was drawn towards. They liked the classic look and funky elements that are prevalent in 70’s design. Patterns and illustrations are very popular in both fashion and packaging.
I tried to blend it with what I liked in makeup. I too enjoy illustrations, color, patterns, and fun elements, but I was more drawn towards a summer color palette versus the the common autumn palette that is common in 70’s style. I also like different textures and details to my products, such as gold foil and holographic elements.
I am obsessed with make up, especially when it’s colorful and fun. Since there are many new brands that are being developed, the market is fierce, but many of them either try to be appear more sleek and corporate or they are too scattered when it comes to branding. I wanted to make a brand that combined some elements I love in packaging with the 70’s aesthetic that is trending right now. I wanted to take the elements that we both shared, such as unique fonts, eye-catching colors, and illustrative elements.
Moodboard
I made the shape of the box before I tried anything else. I wanted to experiment with unique boxes, but with how manufacturing is done, it wouldn’t be a financially wise decision on a mass produced scale. It would be better for a luxury box where the products would be rare.
The main idea is that I wanted two completely different designs based off the more retro style and the classic feminine style. They were both not what I had in mind, but I preferred the retro. Retro had it’s main set of problems though when the design was no longer a flat image. It did not look as impressive as it would in the sketch, especially for the front of the box. I also did not like how the front text came out and the white box for the ingredients was distracting.
When it was being reviewed by my peers, they preferred the pattern to the classic look, but wanted the colors of the retro design.
The second draft took the previous feedback and played around with the different color combinations. I added the gold to the lines of the design, which ties it in with the rest of the design. I loved the full design on the sides, but it was very busy and clashed considering half of the box is more subdued. With the other design, I experimented with how the colors would play.
The color combination was the trickiest form of feedback because people had various opinions and it was splitting. I had to keep removing the lesser denominator, but the final design and the design on the right were evenly split. I decided to make an executive decision though to pick the design that focused more on the red and pink.
This is the final design of the lipstick product. I made the pink and red more focused and changed the cherry stem to match the blue. I am very pleased with this design and plan to continue more of the project and make more designs.
After the design was finalized, I wanted to make a few colors for samples on how the brand would approach multiple products. They all were flavored lipstick so I stuck with colors that could have flavors to them, such as chocolate and bubblegum.
I did run into a problem once I started making multiple colored lipstick and that was that there was no way to display what the color would look like to a person picking it up for the first time. I decided to change the gold heart on top so it could indicate what the color would look like. I tested out if it was going to work with light shades of pink and it seems to work regardless. If I encounter the problem where it is too close, I would outline it in white like I did with the two hearts at the bottom.